ᐊᔨᒪ / Ayimach Horizons is a remix of cultural references and projects into spaces of Indigenous Futurisms as materials and pallets share a platform with traditional custom and aspirational visions of transformation. ᐊᔨᒪ Ayimach, in Nêhiyawêwin (Cree) translates to a fortunate change of events leading toward success. The Ayimach client is a community member who is generous in spirit and wants to share their shine; they see others glow and want to celebrate and bring joy into the circle. They performatively aim to animate space and activate energy with those they meet. The Ayimach client welcomes their power and is not afraid to be charismatic while actively responding to responsible inclusive futurities.
Ayimach Horizons is at the forefront of art and sustainable fashion innovation in production, presentation, and distribution. As a creative force, our Cree Métis Artistic Director Jason Baerg has been producing and presenting creatively for over 25 years, has worked, and exhibited in 10 different countries. His art practice (Art Directions Media Inc.) has been incorporated as a business since 2002. From a Cree Métis perspective, all products and presentations are informed culturally and reinforce an Indigenous value set that is centred in sustainable practices. Ethically sourced natural fibers such as cotton, silk, linen, leather, and horsehair are currently the core materials used to make garments.
ᐊᔨᒪ / Ayimach Horizons aims to work with sustainable products and to date works primarily with natural fibers. Silks, cottons, leather, and horsehair are key materials in the developing body of work.
Jason Baerg is an emerging 2 Spirit Cree Métis fashion designer who launched his first commercial capsule cruise collection with New York City based Fashion Art Gallery in 2018. In 2020 he released his first complete collection at Indigenous Fashion Week Toronto under his brand Ayimach Horizons. In 2022, Baerg opened Santa Fe’s Indian Market Fashion Show Gala and was reviewed by Dr. Jessica R. Metcalfe, one of the organizers and a recognized Indigenous fashion expert, wrote “Jason Baerg’s collection was a crowd favorite!!!” This community recognition meant as much to me as being highlighted in Vogue as being one of “15 Indigenous Artists to Know from This Year’s Santa Fe Indian Market”.
Our aesthetic and fashion profile are being validated and continues to be elevated in the museum context. Notable 2023 presentations of his work include, The Hamilton Art Gallery, The Vancouver Art Gallery, The National Gallery of Canada and the Santa Fe Indian Market.
Jason Baerg comes to fashion earnestly and it is something that has been a part of his creative process since childhood. Being a product of the 80’s, music videos, fashion, art, and architecture media informed his sensibilities. Baerg as a teenager was raised in a homophobic environment, which made it impossible for him to pursue his dream career in fashion. Baerg engaged in art education and has been actively producing and presenting outside of the academy since 1995. Fashion informed art production and now his art practice is informing his fashion pursuits. Much can be leveraged from 25+ years of international insights, teachings and the professional networks gained.
Ayimach Horizons products are currently being sold and we are reaching out to new distribution channels. Customers have ordered from our Shopify and Instagram sites. People have also purchased in person at INLAND, at Relative Arts in NYC or right off the runway! Another commercially successful fashion venture was with Dr. Liza, where we collaborated on the production of a new boot.
In summary, Ayimach Horizons operates as a sustainable fashion brand with a business model that combines art and cultural references to create transformative fashion experiences. Led by Jason Baerg, a visionary Cree Métis Artistic Director, the brand offers a range of products priced between $200 and $5000. These products, crafted from ethically sourced natural fibers, embody Indigenous values and sustainable practices. Ayimach Horizons has gained recognition in museum contexts and is available for purchase through its Shopify and Instagram sites, as well as at selected retailers like Relative Arts in NYC. By leveraging collaborations and media exposure, the brand aims to increase its visibility and establish itself as a financially sustainable entity.
Why is your support right now important? Because we are in startup mode! There is demand for our product as well as interest in various ways to increase its visibility through celebrity styling and media exposure. The prestige of these collaborations serves to launch a business, yet Ayimach Horizons requires the support to safely build the brand to offer products that will sustain itself financially. We have an exciting team developing and news will launch soon about our capacities new offering. Please reach out if you would like to support us in anyway!